Facebook – How to promote a band there?

Promotion for bands at Facebook

I read a lot about promotion and marketing for bands. For example about music marketing on Facebook, which is really difficult, because many tips sound very easy, but they don’t work. Here’s an example.

 

Facebook

How to gaining more fans at Facebook?

 

Use an app – yeah, „good“ idea

Today I found a tip at a blog post (from September this year) and was a bit surprised. They recommend the iLike app for the Facebook fan page. They write, this app has more than 200 million users, so you have the chance to reach a lot of people. Sounds perfect, right? The problem, this app doesn’t exist anymore – since 2012. So at the first moment this tip sounds too good to be true, but it’s totally useless. Unfortunately I have often this problem, blogs or websites offer a solve for a problem and aren’t up to date. Would be ok, if the post is too old, but this one isn’t.

 

Facebook is a mystery – or not?

But it’s not the first time that I found ideas for promotion at Facebook, which don’t work. Facebook is a mystery or better said, it isn’t a mystery, but it doesn’t show what the people expect. An example? Below is a very good video which shows that you don’t see, what you think. People want to see the posts of the pages they liked, but often they don’t see them. They get filtered results and if you don’t interact regularly with a fanpage you’ll think that they don’t post anything.

 

 

And this makes it difficult for smaller bands to reach their fans – or they have to pay for advertising. But that’s the next problem. Who has the money to run a campaign hoping thereby to reach more people? An example? I could run an 30 day campaign at Facebook. If I invest 5€ per day it would cost 150€ at the end of this campaign. And what would I get at the end? 4-17 likes per day, this means between 120 and 510 likes. But that doesn’t mean that these people really LIKE my fan page and the music. Why? Because that’s the next thing with advertising at Facebook. Here’s another great video by Veritasium about this:

 

 

And what’s now the solution?

Good question and if I had the answer for this, I could make a lot of money. But unfortunately I don’t have the answer. I think, it’s stupid for a band to create irrelevant content just to get attraction from the people who liked the page. I mean, it’s a band page, the most important thing should be the music, releases, concerts and other related stuff and not the last lunch, right? So here’s one solution if you following a page and you really want to be up to date. If you hold the Like button a bit longer, you can choose what you’ll see. Set up the notifications for the posts and if this page is really important for you also set up the „Post in News Feed“ with See first. Than you’ll get the news and don’t miss them.

 

Facebook notifications

Facebook notifications

 

Help the bands

This means, that you get now all the news about the band, but that doesn’t mean that it helps the band to get more fans. But you can help them to get more attraction and also more fans – share, like and comment their posts, spread the word about their releases, tell your friends how amazing the concerts are.  And, although it has nothing to do with Facebook, buy their music and merchandise and go to the concerts!

 

IAMX 02.12.2015 at the Mojo Club, Hamburg

IAMX – I’m thrilled, I’m really thrilled! I was at a lot of concerts this year, but I think this one was one of the best. Or maybe the best? It was just perfect – the location, the sound, the dark stage with the restrained lights, the songs, the audience.

IAMX

IAMX

The Mojo club

First the location: I wasn’t before in this club, because the music there is normally not mine. A lot of Jazz or Electronic concerts, which isn’t my music taste. So it was the first time that I was there. It’s a really cool club. At the day you don’t see it, because the entrance isn’t really visible – you just see the logo at the ground. In the evening the entrance is raised and you can reach the underground. It’s made with a lot of concrete and wood, round and so it’s a very special atmosphere. It’s a pity that there aren’t not more concerts for our scene.

IMG_5090

The IAMX concert

IAMX didn’t had a support band, so the first tone of „I Come With Knives“ started. It was the perfect first song. I was a bit surprised about the light. The stage was during the concert nearly dark, although there was a lot of light. But this was indirect and there were nearly no spots on Chris or the other band mates. But it works really good with the dark atmosphere during the whole concert, especially because a lot of the songs fits to this. The setlist was perfect, they played older songs as well as the songs of the actual album. Especially during „Happiness“ was the stage very dark, perfect for this song. The bass at „After Every Party I Die“ went under the skin and the „drum-battle“ between Chris and Janine during „Tear Garden“ was just great! The audience was also good, they celebrated the band and also themselves. All in all was it a perfect concert.

IAMX

IAMX

Setlist

I Come With Knives – The Alternative – Happiness – Mercy – No Maker Made Me – Volatile Times – Tear Garden – Oh Cruel Darkness Embrace Me – Spit It Out – Bernadette – Surrender – After Every Party I Die – Aphrodisiac – Your Joy Is My Low – Bring Me Back A Dog – Kiss & Swallow – I Am Terrified

Mashup time – Bynar with „Shut Up And Run“

Mashup time -1-

I really like mashups and sometimes I find some really cool stuff at SoundCloud or Youtube. And because I write here often about music, I think it’s a good idea to present from time to time a mashup.

Through a coincidence I found at SoundCloud a very cool mashup – „Shut Up And Run“, made by Bynar. The sources of this track are Marilyn Manson with „This Is The New Shit (Acapella)“, The Prodigy with „Run With The Wolves“ and Mindless Self Indulgence with „Shut Me Up (VNV Nation 1200 XL Mix)“. I really love this track and you should listen to it. And if you like it, you should also listen to other tracks of Bynar, for example „Sacred Truth“.

 

Failed logins – WTF is wrong with these people?

These are the documented failed logins to my blog account. 858 in just 2 weeks! I don’t understand why people try to get access to my account. This is just a private blog, so it can’t be so interesting to get access. What do you want? Spread your stupid spam through this blog? Get a life people!

failed logins

WTF is wrong with you?

So my advice to everyone who’s running a blog: use very strong passwords, otherwise you’ll be hacked by some people.

Telemark@Nocturnal Culture Night – Knives/The Looking Glass

— English version below —

Seit dem Auftritt von Telemark auf dem NCN sind schon 2 Wochen vergangen. Irgendwie kommt es mir auf der einen Seite so vor, als wäre es erst gestern gewesen, auf der anderen Seite kann ich es kaum abwarten, das nächste Konzert von ihnen zu sehen. Das dauert aber noch eine Weile. Bis dahin bleiben nur die Videos, in diesem Fall hier das Video von den letzten beiden Songs Knives und The Looking Glass.

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Heute wurde auch im Online-Magazin Peek-A-Boo ein Interview mit Elliott veröffentlicht. Es freut mich riesig, dass das geklappt hat und hoffentlich wird es noch weitere Interviews und Berichte geben, damit mehr Leute auf diese Band aufmerksam werden.

Und noch was in eigener Sache:
Um das Ganze jetzt doch internationaler zu machen, habe ich beschlossen, dass ich in Zukunft doch in Englisch schreiben werde. Ab und zu wird sich sicher noch mal das ein oder andere Posting in Deutsch dazwischen schmuggeln, aber langfristig werde ich dann doch auf Englisch weiterschreiben. Sind dann zwar wahrscheinlich einige Fehler drin, denn so gut ist mein Englisch jetzt auch nicht, aber was soll’s. Man wird mich schon verstehen und ansonsten kann man ja nachfragen.

— English version —

Since the gig of Telemark on the NCN already 2 weeks have passed. Somehow on one side it seems to me like it was only yesterday, on the other hand I can not wait to see the next concert of them. But this will take a while. Until then, remain only the videos, in this case here the video of the last two songs Knives and The Looking Glass.

Today an interview with Elliott was also published in the online magazine Peek-A-Boo. I am thrilled that it worked and hopefully there will be more interviews and reports, so that more people pay attention to this band.

And one more thing in my own authority:
To make the whole thing more international, I’ve decided that I will write in English in the future. Every now and then I’ll smuggle one or the other German Posting in between, but in the long term I will continue to write in English. Indeed probably some mistakes will be in there, because my English is not so good, but what the heck. I think the people will understand me and otherwise they can ask.